Turn IslandTV's Doral facility into a TikTok Shop commodity trading center – a youth-powered studio creating high-quality shoppable content that lives on TikTok, Reels and YouTube Shorts, while broadcasting across IslandTV's Caribbean footprint.
QVC and legacy TV shopping are losing ground to YouTube and TikTok. Gen-Z doesn't watch 30-minute infomercials – they scroll 7–20 second clips, tap, and buy. The problem: almost no one in the Caribbean has a professional studio and broadcast network dedicated to TikTok-grade commerce content.
Audiences spend hours on TikTok, Reels and Shorts – not on linear shopping channels. Whoever owns the short-form commerce pipeline owns the future of retail.
But brands in the Caribbean and diaspora lack a consistent engine for high-quality shoppable videos.
IslandTV already reaches Caribbean communities across 7+ countries. Add a TikTok Shop Studio in Doral and you get a unique combination: broadcast trust + TikTok virality + Miami logistics.
This is a distribution and influence position no other regional channel has.
Every product you see on IslandTV or TikTok clips is clickable on islandtv.shop / islandtvshop.com, with curbside pickup and partner stores in the islands.
Entertainment becomes a commodity trading engine for Caribbean brands.
A dedicated space where young Caribbean creators learn to script, shoot, edit and go live – surrounded by products, sets, and screens displaying the live IslandTV broadcast. Every piece of content can appear on TikTok, Instagram, YouTube Shorts and IslandTV simultaneously.
The TikTok Shop Studio is capital-light and brand-heavy: one-time studio build-out, plus a flexible operating model that scales with creators and product partners.
1. Product commissions
15–25% on every order generated by TikTok/TV content.
2. Brand advertising packages
Monthly retainers for multi-channel visibility (TV + TikTok + Reels).
3. Studio-as-a-Service
Brands pay to use the studio, creators, and editorial team to produce TikTok Shop content.
4. Data & category sponsorships
Category "ownership" (Beauty, Food, Electronics) + access to anonymized demand insights.
We model the studio on conservative viewership and conversion assumptions – scaling from a few thousand monthly orders to a regional commerce engine as content, creators and pickup hubs expand across the Caribbean.
Every TV station is fighting YouTube and TikTok. Instead of competing for attention, IslandTV can own the pipeline where content, culture, youth and commerce all meet – anchored in Doral and broadcast into 7+ Caribbean markets.
islandtv.shop is not just a site. It's the new commercial layer of IslandTV – a Caribbean QVC 3.0 built for Gen-Z, powered by youth creators and backed by a real supply chain.
The IslandTV TikTok Shop Studio makes IslandTV the place where: "Advertisers, creators and Caribbean families all meet to see, love and buy."